We endeavour to be at the forefront of innovation, continuously bringing new and improved products to market, setting new standards, and pushing the boundaries of cycling technology.

We’re efficiency-obsessed, and we strive to develop products that change the game. From our trademark CeramicSpeed Balls that broke world records to UFO Drip Chain Coating that kick-started a lubrication revolution. Product development is key to our success.


The World's Fastest Pulley Wheel System Just Got Faster


Our toughest bearings to date

UFO Drip Chain Coating

How to save watts

Ride faster, better and longer by upgrading with CeramicSpeed

Built by hand

Our products are handcrafted in Denmark and tested with absolute precision

Bearings that last

CeramicSpeed Balls

Unparalleled quality ceramic balls that set the standards.