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Maude's Mid South Double

Maude's Mid South Double

A life-long runner turned pro cyclist - learn how off-road rider Maude Farrell struck athletic gold by combining her running roots with her bike racing prowess to land one of her biggest wins to date.

In the Wheelhouse with Hunt

In the Wheelhouse with Hunt

For the second installment of our short mini-series highlighting some of our key OEM-partners within the world of Wheels, we're focusing on our longstanding partner Hunt.

In the Wheelhouse with Partington.cc

In the Wheelhouse with Partington.cc

Since our OE partnerships have played such a pivotal part in our venture within wheels, we've chosen to highlight some of these partners and collaborations in a small mini-series. Starting with the...

The Road to Tavertet

The Road to Tavertet

At first sight, the friendship between Jonas Strømberg and Mattia Paganotti can look like one made up of contrasts. But like with most things in life, there's more to it than meets the eye. Wheneve...

UFO Drip Wet - Perfected in the field

UFO Drip Wet - Perfected in the field

One of the many privileges of working with some of the best teams and riders in the world is that we have the most qualified field testers at our disposal. Pro riders put their equipment through us...

Sami's Fading Sunset Bike

Sami's Fading Sunset Bike

Getting lost in the stunning colors of a sunset can be a mesmerizing experience. For some, it can be a sight so breathtakingly beautiful that the vision haunts them. Exactly this happened to Sami S...